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Vubiquity, Nokia Partner for OTT Video Software

18 Sep, 2017 By: Erik Gruenwedel

Vubiquity and Finnish consumer electronics company Nokia Sept. 18 announced a partnership for the former’s new software for over-the-top video service providers.

Dubbed “Time-Shift as a Service” (T-SAAS), the service gives third-party OTT video providers access to licensed content and backend support. Nokia technology includes cloud-based DVR, data collection and delivery metrics.

L.A.-based Vubiquity provides all content and metadata management, rights management, and delivery to the end device including CDN URL augmentation. The company’s Web services and searchable metadata allow viewers to discover and acquire content of interest, while content transformation ensures seamless playback on any screen or device.

The technology comes as video operators seek to increase average-revenue-per-user (ARPU) via targeted advertising, among other features.

“Consumers have a wide range of choices for entertainment today with dynamic capabilities to enhance their viewing experience. T-SAAS brings unique cloud-based services capability and gives more and more video distributors the ability to rapidly expand customer-facing features with low [capital expenditures],” Ira Dworkin, EVP, product and technology at Vubiquity, said in a statement.

Paul Larbey, head of IP video business at Nokia, said the pact opens the doors for content distribution.

“With consumer demand for advanced DVR functionality on every screen, Vubiquity gives video distribution partners the ability to offer a more fully personalized viewing experience in a quicker timeframe,” Larbey said.

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