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VSDA Show Not Just Changing Hotels

12 Nov, 2004 By: Jessica Wolf

More changes are afoot for the upcoming Video Software Dealers Association's (VSDA) annual Home Entertainment convention than just a location shift.

New programming planned for the show — to be held for the first time at the Bellagio Hotel and Casino in Las Vegas July 26-28 — includes a kidvid and licensed product pavilion, a B2B Marketplace and resource center, and a home theater showcase.

The new kidvid-themed area of the show floor will showcase everything kidvid, from theatrical and nontheatrical video product to toys, books, clothing, interactive games and technology, said group show director Liz Crawford. Added seminar content will focus on how to team up with product suppliers to get kidvid brands into stores.

The B2B Marketplace is another new feature that will be housed on the show floor. It's geared for suppliers to reach other suppliers in home video, production, legal, packaging, design, advertising and marketing, and allied industries to the entertainment world, Crawford said.

The Home Theater-Media Convergence Center will be 5,000 square feet of space decked out as the media home of the future.

Attendees can see hardware and software come together with presentations by home media providers, entertainment and home theater providers, and content suppliers, Crawford said.

Returning to the show is the Filmmaker Forum. This year, the show has incorporated an acquisitions element. Indie filmmakers will be able to solicit studios and acquisition executives as well as interact with retailers looking to buy product.

The Home Entertainment convention is produced by the VSDA and Home Entertainment Events, owned by Advanstar Communications, parent company of Video Store Magazine.

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