VSDA Rolls Out Piracy Program15 Nov, 2004 By: Kurt Indvik
In December, major and mid-sized chains and indie video retailers representing nearly 10,000 stores in the United States will begin running in-store trailers, posting counter cards and hanging posters designed to educate the public about the problems with video piracy.
The Video Software Dealers Association (VSDA) is offering the program and the Motion Picture Association of America (MPAA) is providing the materials at no cost to retailers.
“Video stores are in an excellent position to educate millions of consumers about the problem and consequences of movie piracy before the problem spins out of control,” said VSDA president Bo Andersen, who added that retailers already incur significant losses each year due to piracy.
The in-store program is part of a multipoint effort by the VSDA to help battle piracy that includes lobbying for the development of more effective laws and the enforcement of those laws, and support for competitive, legitimate digital delivery of movies.
“We are appreciative of the support from the MPAA and retailers that is making it happen,” Andersen said.