VSDA Postpones Consumer Shows12 Feb, 2003 By: Kurt Indvik
Consumers will have to wait for Hollywood to come to them, as the Video Software Dealers Association (VSDA) has postponed to May the “Tinseltown” consumer shows from their originally scheduled launch in March.
“The exhibitors told us the spring time frame would work better for them given their existing commitments and their marketing strategies,” VSDA VP of public affairs Sean Bersell said.
The first has been pushed back to May 3 and 4 at the Scope Arena in Norfolk, Va., said Bersell. The show moves on to the Minneapolis Convention Center May 17 and 18, and a third show is planned for May 31 and June 1 at the Henry B. Gonzales Convention Center in San Antonio.
The association has not yet announced what companies have signed on as exhibitors or sponsors.
“We are going to do that at an appropriate time and manner in a way that both recognizes the exhibitors commitment and promotes the event effectively,” Bersell said. The association had previously confirmed Blockbuster as a sponsor.
VSDA designed the Tinseltown events to bring mid-sized markets the full range of home entertainment from Hollywood, including video, music and video games. They will feature exhibits from suppliers, retailers as well as special events and celebrity appearances.
The association hopes to stage four more events in 2003 and ratchet up the shows per year from there.