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VSDA to Merge With IEMA

11 Apr, 2006 By: Jessica Wolf

The Video Software Dealers Association (VSDA) is merging with the gaming trade group the Interactive Entertainment Merchants Association (IEMA).

The groups announced April 11 that they will form a single trade association to represent the retailers and distributors of video and video game products.

VSDA president Bo Anderson will remain as head of the merged trade group, according to a VSDA spokesperson. IEMA president Hal Halpin will serve as a consultant to the group.

Details of the merger and specific structural changes will be forthcoming. For the time being, both groups will retain independent boards of trustees.

“By coming together in one organization, the retailers and distributors of DVDs and video games will increase their collective power and benefit from the business acumen and product knowledge of one another,” said VSDA chairman Bob Geistman.

The merged group will create a “more efficient and influential organization,” IEMA chairman Rick Vergara said.

“The interests of the membership of the two associations are so closely aligned that we expect a seamless integration,” he said.

Executives of the VSDA and leaders of music retailer trade group the National Association of Recording Merchandisers (NARM) previously contemplated joining up. However, that merger never came to fruition.

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