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VSDA Approves 2005 Budget and Discusses Retail Campaigns

1 Nov, 2004 By: Jessica Wolf

The Video Software Dealers Association (VSDA) board of directors met in San Antonio last week to approve the coming year's budget and discuss plans for two retail campaigns.

The board approved a projected budget of $2.7 million in revenue for 2005, primarily from trade shows and dues and $2.4 million in expenses. About one-third of program expenses will be allocated to the independent retailer-centric branch of the VSDA, Independent Dealers of Entertainment Association (iDEA). Another third will go to government affairs and the remainder for all other expenses.

The board also discussed plans for the VSDA's new anti-piracy campaign, which will feature promotional materials with anti-piracy slogans for display at retailers. VSDA president Bo Anderson presented a few samples of these at September's Home Entertainment Retail Expo in Baltimore. A formal announcement and unveiling of the group's new anti-piracy program is expected in the near future.

The board is also working out formal plans for a retailer education campaign on the high-definition DVD format. More details on this program are forthcoming as well, said Sean Bersell, VP of public affairs for the VSDA.

Preliminary financial results through August were also reported at the meeting. Net revenue for the association was about $100,000 more than the 2004 budget projected.

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