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Viz Media, Trans World Promote 'Naruto'

19 Nov, 2007 By: Chris Tribbey

Naruto The Movie: Ninja Clash in the Land of Snow

Anime distributor Viz Media has hooked up with Trans World Entertainment Corp. for a special holiday retail campaign for the three-disc deluxe edition of Naruto The Movie: Ninja Clash in the Land of Snow.

Nearly 800 FYE stores in the nation will feature in-store signage and 30-second commercial spots for the release. A “text-to-win” contest will be held in the stores and via commercials, where fans can enter to win a plasma TV and Naruto merchandise. Also as part of the promotion, Maile Flanagan, the voice of Naruto in the TV series, has recorded a promotional message for FYE and Suncoast Backstage Pass members.

The deluxe edition of the movie features a Naruto short film, interviews with the Japanese cast, a message from the series creator, trailers, a behind-the-scenes featurette, a soundtrack for the film and a collector's tin.

“We are very pleased to launch this special holiday promotion with Trans World Entertainment,” said Liza Coppola, SVP of marketing for Viz.

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