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Vivendi Universal Games to Incorporate All Interactive

14 Nov, 2001 By: John Gaudiosi

Vivendi Universal Publishing (VU Publishing) has established Vivendi Universal Games (VU Games), a worldwide operating division focusing on multi-platform interactiveentertainment.

The new division merges the management and operations of the former Vivendi Universal Games, Vivendi Universal Interactive Publishing North America and Vivendi Universal Interactive Publishing International organizations, to create a unified, global, interactive software business.

VU Games will be headed by c.e.o. Kenneth Cron, who reports directly to VU Publishing chairman and c.e.o. Agnes Touraine. Global management of VU Games will now be organized along geographic lines: North America will be headed by Luc Vanhal, president & c.o.o., North America; and International, comprised of all regions outside North America, will be headed by Christophe Ramboz, president & c.o.o., International.

“The formation of Vivendi Universal Games will allow us to more readily capitalize on expanding global market opportunities in multi-platform games and entertainment,” said Touraine.

”By operating as a unified global entity, we strategically position ourselves to compete more effectively as one of the fastest-growing and most profitable interactive entertainment companies in the world,” added Cron.

VU Games is divided into four business units: Blizzard Entertainment, the creator of the best-selling PC game franchises Diablo, WarCraft and StarCraft; Sierra Entertainment, publisher of a broad range of games including Half-Life, Hoyle, Tribes and NASCAR; Universal Interactive, publisher of Crash Bandicoot, Spyro theDragon and movie franchises like Jurassic Park, The Scorpion King, The Thing and The Fast and the Furious; and the newly established Partner Publishing Group (PPG), which manages co-publishing and/or distribution relationships with partners including Coktel, Empire Interactive, Fox Interactive, Interplay, Knowledge Adventure, Mythic Entertainment and Simon & Schuster.

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