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Virginmega.com Partners With Amazon

24 Jun, 2002 By: Hive News

Virginmega.com powered by Amazon.com features the selection of music, videos, DVDs, software and books available at Amazon.com.

Similarly, Virgin Entertainment Group, Japan, will be launching a Web site later this year that will be powered by Amazon.co.jp. and will offer music, videos, DVDs, software, video games and books available at Amazon.co.jp. Amazon.com's U.S. and Japan Web sites will continue to operate independently.

Amazon.com will be the seller of record, providing inventory, fulfillment, site content and customer service for the cobranded sites. The new sites will continue to offer unique content, including daily entertainment news, gossip, exclusive interviews, reviews and views, editorial coverage, contests, streamed music, and store location information about in-store artist appearances and in-store events.

"The aim is to replicate the Virgin Megastore browsing experience online," Richard Branson, CEO and founder, Virgin Entertainment Group, said. "We will continue to provide music and entertainment consumers with the ultimate choice and convenience in purchasing. This allows us to cater not only to the casual buyer to whom convenience is important, but also to the most discerning and knowledgeable music and entertainment fans."

"Virgin embraces the latest developments in new technology and we are confident that by teaming with Amazon.com we will champion all means of delivering the broadest and deepest range of music, movies, books and games to our customers," Glen Ward, CEO, Virgin Entertainment Group, North America, said. "As with all great strategic alliances, the joint business will be greater than the sum of the parts."

Under the agreement, customers of the cobranded site will benefit from access to Amazon.com's editorial and customer reviews, personalization features and recommendations, 1-Click ordering, features like Look Inside the Book, sound clips, movie trailers and other key site features. The companies will work together to bring about additional customer benefits in the future, which may include extending the alliance to more international sites.

The Virgin Entertainment Group, Japan, Web site will launch in time for the holidays. The cobranded site is the first platform services alliance involving the Amazon.co.jp site.

As part of the agreement, Radio Free Virgin, a leading digital radio broadcasting company that is part of the worldwide Virgin family, will be linked to from Virginmega.com powered by Amazon.com shortly after the launch, making it even easier for listeners to shop for and buy albums they are listening to on their desktops.

Additional terms of the multiyear agreement were not disclosed.

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