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Virgin Megastores Remerchandising

9 Dec, 2003 By: Holly J. Wagner

Virgin Megastores has begun trading in used DVDs, video games and CDs as part of a remerchandising initiative aimed at weathering the sagging music retail environment.

Consumers are able to trade in their used discs for store credit. The chain will also let consumers recycle disc media for store credit.

Virgin has expanded its selection of new DVDs (a press release touts “the broadest array of movies on the West Coast”) and added some movie merchandise and home electronics. The chain has begun offering adult video and ancillary products, including sex merchandise, and has opened a gay-themed section in stores.

In addition to an expanded selection, the San Francisco store has a vending station facing Market Street so consumers can buy releases on street date even before the store opens.

Among the other prongs of the initiative, the chain will launch a music download service, and its overhauled in-store kiosks will let customers insert flash media cards and download 30 of the chain's “favorite songs” to flash media cards for free.

The chain's founder, Sir Richard Branson, donned a red clerical robe to launch the overhaul in an event at the San Francisco store, which now boasts “the largest concert stage in a North American retail environment.” The stage will be used for in-store concerts as well as a demonstration platform for lifestyle items.

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