Virgin Entertainment to Open 250th Megastore24 Feb, 2005 By: Holly J. Wagner
Virgin Entertainment Group will open its 250th Virgin Megastore this fall at the Hollywood & Highland complex on Hollywood Boulevard in California.
The Virgin Megastore Hollywood, will be a West Coast flagship and will offer electronics, apparel and pop culture-related merchandise as well as music, film, books and games.
“This announcement shows we are truly committed to the future of entertainment retail and the Los Angeles market,” Simon Wright, CEO, Virgin Entertainment Group International, said. "The new location will allow us to further build on our successes catering to the tourist market, while giving the local community an exciting shopping experience right in their own neighborhood.”
The new store will draw design elements from the recently refurbished Virgin Megastore San Francisco location and will introduce new features. The store environment will be “experiential,” a spokesperson said, and will feature “innovative product presentation techniques and multiple ways to sample new media.”