Video Veteran Fink New Marketing Chief at Image22 Jan, 2007 By: Thomas K. Arnold
Jeffrey Fink is Image Entertainment's new marketing chief.
Veteran home video marketer Jeffrey Fink has been tapped by Image Entertainment to be its chief marketing officer, the independent supplier announced today. Fink will serve as an executive officer with the company and be responsible for worldwide programming and acquisition strategy, marketing and communications, domestic sales and international sublicensing efforts.
Fink will report directly to David Borshell, Image's chief operating officer.
Fink most recently served as senior executive VP of home entertainment for Miramax Films, overseeing a library of more than 600 titles as well as the company's theatrical and direct-to-video DVD release strategy.
Previously, Fink was president of sales and marketing at Artisan Entertainment prior to that company's transformation into Lionsgate. During his nearly 10 years with Artisan and its predecessor, Live Home Video, Fink guided the independent studio's entry into DVD and supervised the sales and marketing of such key home video releases as “Terminator II,” “Reservoir Dogs,” “The Blair Witch Project” and the direct-to-video “Barbie” franchise.
Borshell said Fink “brings to Image a wide range of skills and a proven ability of identifying and exploring new business opportunities. Jeff's reputation in the industry, coupled with his vast theatrical and home entertainment experience and his ability to manage large and diverse catalogs, will help propel Image's growth and strengthen our position as one of the world's leading independent content suppliers.”
Echoing a sentiment heard at other studios and suppliers, Fink said he will focus on bringing more content for Image to distribute both on disc and in the digital arena. “Acquisitions will be a key focus as we aggressively pursue new and exciting content,” he said. “We currently live in an environment of changing delivery systems and cutting-edge technologies. Image has positioned itself well to accommodate the industry's needs and optimize new revenue streams.”
Ironically, Image until recently was the target of an unsolicited takeover bid by Lionsgate. Lionsgate's latest tactic was to get its own slate of candidates elected to the Image board, but that effort ultimately failed. Image's appeal lies in its strong distribution network and its library, which consists of more than 3,000 exclusive DVD and 200 CD titles. Image also holds exclusive distribution rights to the high-brow Criterion Collection. Through its Egami Media Inc. subsidiary, Image also has digital download distribution rights to more than 1,500 video and 150 audio programs.