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Video Game Report Card Gives Retailers a Passing Grade

2 Dec, 2008 By: Billy Gil

Retailers earned high marks as The National Institute on Media and the Family (NIMF) Nov. 25 released its 13th Annual MediaWise Video Game Report Card, awarding retailer ratings enforcement the grade of B+.

NIMF in their assessment said, “retailers have improved their record of keeping age-inappropriate content out of children’s hands.” The retailer ratings enforcement score was up from last year, when NIMF gave retailers a D for ratings enforcement, specialty retailers a B and rental stores an F.

The rating was based on secret shopper findings that the Federal Trade Commission released earlier this year. They found retailers turned down children under the age of 17 from buying Mature-rated video games 80% of the time, up from 58% from a secret shopper survey the previous year.

The report can be found at http://www.mediafamily.org/research/2008_video_game_report_card.pdf. It includes a Video Game Buying Guide with guidance for parents.

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