Video Catches Up to <I>Catch Me If You Can</I> May 626 Feb, 2003 By: Joan Villa
Catch Me If You Can will get the double-disc treatment when the $160 million box office tale takes off on video May 6 from DreamWorks Home Entertainment.
The 1960s story pits Leonardo DeCaprio as teenager Frank W. Abagnale, Jr., who passed himself off as an airline pilot, a doctor and a lawyer against Tom Hanks, the FBI agent trying to catch him. The DVD, $19.95, prebooks April 1 and the rental-priced VHS prebooks April 15.
Special features, including footage of a never-before-seen tradition by director Steven Spielberg of toasting new cast members into the “film crew family,” are designed to let viewers in on the filmmaking process with interviews and exclusive on-set action. Catch Me If You Can received two Oscar nominations for Christopher Walken as best supporting actor and best original score for John Williams.
A comprehensive multi-layered marketing campaign, fueled by national ads and publicity, retail promotions and point-of-purchase materials, is designed to drive massive day-one sales, noted Kelly Sooter, domestic head of DreamWorks Home Entertainment.
“We have developed a highly spirited marketing program that captures the energy of the film and leverages the tremendous consumer appeal of Steven Spielberg, Leonardo DiCaprio and Tom Hanks to create an event-level presence at retail,” she said. “The film's recent Academy Award nominations, combined with a DVD that delivers a unique entertainment experience, further strengthens our efforts to drive sales.”
The DVD's featurettes and bonus material will include an in-depth look at how the real Abagnale cashed fraudulent checks while posing in a variety of professional personas, a chronicle of the making of the film from casting to scoring, the FBI perspective on tracking bank fraud and forgeries, and commentary from the actors.
When the film was released, the real Abagnale made public statements that he hoped the film would not inspire other youths to follow in his footsteps.