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Victims' Benefit Day at the Movies Raises Over $5 Million for Disaster Relief

26 Sep, 2001 By: Hive News

Early estimates of movieticket and concessions sales at participating theaters indicate that Victims' Benefit Day at the Movies raised over $5 million for disaster relief, the National Association of Theatre Owners said Wednesday.

Exact figures will not be available for several weeks.

The motion picture distribution companies also contributed to the success of movie relief efforts, adding their share of Tuesday's movie ticket revenue to the cause by waiving the film rental due to them for the day.

Participating motion picture distribution companies, in order of market share of tickets sold Tuesday, included Paramount, Universal, Sony Pictures,Miramax, MGM, Warner Bros., New Line, Buena Vista,DreamWorks and Sony Pictures Classics.

NATO says 100% of Sept. 25 ticket and concession sales at participating movie theaters nationwide is being collected and will be donated to the Sept. 11th Fund of the United Way and the American Red Cross -- 50% to the American Red Cross and 50% to the United Way.

Around 450 exhibition companies representing over 30,000 screens participated in the benefit. Participating exhibition and distribution companies are listed on NATO's Web site atwww.natoonline.org.

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