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Viacom Videos to Appear on Joost.com

20 Feb, 2007 By: Jessica Wolf

Viacom Inc. is taking its videos and playing elsewhere.

The parent company of MTV Networks and Paramount Pictures has signed on with Joost.com, a new site in beta launch that boasts it is the world's first broadcast-quality Internet television service.

Viacom will be a key content partner and will offer a full range of brands and programming for free to consumers on the Joost platform. That includes TV and movie content from MTV Networks, BET Networks and Paramount Pictures.

This comes after Viacom hammered popular video site Youtube for the proliferation of copyrighted Viacom content available for free viewing and succeeded in getting thousands of clips taken down.

The financial terms of the deal were not disclosed. Viacom also was reportedly in talks to allow its content to be aired on Youtube.com. That Google-owned site has deals with several suppliers including CBS Corp. and NBC Universal.

At Joost, viewers can watch programming from many of Viacom's brands on their computers through a customizable platform with advanced television-viewing features such as links that lead to more information or related Web sites based on the content. It also features a variety of plug-in applications, such as instant messaging, message boards, and news tickers.

Viacom already has a multitude of video content spread across the Web, much of it on proprietary sites.

But that's just the beginning, said Viacom president and CEO Philippe Dauman, in announcing the Joost deal.

“We're determined to keep pushing and growing our digital presence and bring our programming to audiences on every platform and device that they want,” he said.

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