Viacom Properties Unite for Paramount18 Apr, 2007 By: Erik Gruenwedel
Viacom Inc. properties MTV Networks, IFilm and Paramount Vantage have teamed to distribute video trailers and behind-the-scenes material for select Vantage titles.
Paramount Vantage is a specialty film division of Paramount Pictures whose eclectic titles include Black Snake Moan, There Will Be Blood, The Kite Runner and Call of the North, among others.
IFilm will dedicate a section of its movie trailers and clips channel page to Vantage titles. The site claims to generate about 12 million monthly page views.
“IFilm has an impressive audience of avid moviegoers and I am excited about the opportunity to provide them with a unique look at the Paramount Vantage slate," said Bladimiar Norman, VP, interactive marketing, Paramount Vantage. “I look forward to developing this partnership even further.”