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Viacom In Computing Deal With the Other Big Blue

6 May, 2002 By: Hive News

IBM and Viacom Inc. today announced a technology and consulting initiative designed to lay the foundation for future digital entertainment services and enhance the performance of Viacom's technology infrastructure.

The deal - which includes MTV Networks, Showtime Networks, Paramount, CBS and Viacom Corporate – covers U.S. operations spanning 11 locations in four states. "Viacom is leading an entertainment industry trend by exploiting new technologies that will set the stage for a digital future," said Dick Anderson, GM, media and entertainment industry, IBM. "IBM will provide the tools, industry expertise, and technology services to help Viacom deliver on its vision for a digital future." Working with IBM, Viacom will establish a cross-enterprise computing platform capable of supporting digital media as well as computing services delivered on demand. IBM will also provide the technology skills and systems management processes to help Viacom evolve its computing infrastructure.

IBM will deploy a team of business and IT consultants with expertise in the media and entertainment industries to help Viacom develop new initiatives in such areas as digital management of entertainment content, wireless content delivery and computer services delivered on demand. The consultants will also explore areas in which the two companies can collaborate in the future.

“IBM is helping Viacom prepare for the digital entertainment future by enhancing our computing operations, creating cross-enterprise efficiencies and forming new technology initiatives," said Russ Pillar, president, Viacom Digital Media Group. "In addition to significant cost savings, this relationship will bring us competitive advantages while allowing us to focus on the creation and distribution of world-class entertainment content.”

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