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VHS Loses Ground at Best Buy

2 Mar, 2003 By: Jessica Wolf

VHS is getting scarcer every week at a Costa Mesa, Calif., Best Buy location. The store's diminishing VHS supply once took up the final row and endcap of the video section, but as of last week, more than a quarter of that shelf space was taken up by rows of $7.99-priced catalog DVD titles. The remaining VHS selection was split into shelves offering $5.99 catalog cassettes and an alphabetical filing of new and recent VHS releases. The store's only VHS endcap -- usually labeled as, and stocked with, VHS new releases -- was fully given over to DVD last week.

At a Blockbuster location in the area, DVD copies of the week's newest releases were available in abundance, and although prices were $5 to $6 higher than the two mass merchants visited last week, literally every shelf in the store devoted to DVD sales carried a shelftalker offering the store's price-match program. A clerk confirmed shoppers have to show an ad from a competitor to get the lower price. Prices listed in Best Buy's circular for the week would get them $2 off Tuck Everlasting and $5 off Knockaround Guys. This Blockbuster also stocked sale-priced DVD hardware ranging from $79.99 to $159.99 and DVD cases on the endcaps of its DVD sales racks.

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