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Verizon: Top On-demand Titles are Kidvid

5 Mar, 2008 By: Chris Tribbey

Television as a babysitter isn't a new concept, and on-demand selections are making it even easier for kids to entertain themselves.

Verizon FiOS reported March 3 that in February the top ten most-watched free on-demand titles were all children's fare, continuing a trend noticed by other cable operators.

“In February, we saw the continuation of a strong trend of families taking advantage of our free video-on-demand service to access kid-friendly entertainment,” said Shawn Strickland, Verizon VP of video solutions. “Because we're delivering FiOS TV over the nation's most advanced fiber-optic network, straight to customer's doors, families are now able to access interactive video services that help them save time and money, and enjoy unparalleled picture quality and programming choices for all their TV viewing.”

The top ten free on-demand shows all came from The Disney Channel and Nickelodeon, Verizon reported. Because the shows are free and easy to get to, families can easily pick children's shows on-demand over renting a DVD at the store, Strickland said. More than 10,000 shows are available on-demand from FiOS, more than 60% of which are free.

“Families want to break away from video store membership dues, late fees and the hassles of squeezing in those trips to the rental store to pick up and return DVDs,” he said. “They want entertainment that is instantly available, fits their budget and that they can trust to be family friendly.”

Comcast has seen similar results for its on-demand offerings, with a family survey showing that the use of on-demand and digital video recorders resulted in less arguing about what to watch and more time spent watching shows as a family.

“At a time when most parents face hectic daily schedules, convenience is a priority, and time-shifted television brings that convenience home,” the company said in a press release.

In less than four years, Comcast reports it has passed six billion on-demand views by its subscribers.

“Comcast customers browse thousands of on demand choices, find what they want and hit play 100 times a second,” said Derek Harrar, SVP and GM of video services for Comcast. “That's skyrocketing usage that demonstrates the importance [of VOD] to consumers.”

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