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Veoh Formally Bows Video Sharing Site

13 Feb, 2007 By: Erik Gruenwedel

Following months of beta testing, Veoh Networks, a user-generated file-sharing Web site co-funded by former Disney CEO Michael Eisner, Feb. 13 announced its formal launch.

Los Angeles-based Veoh hopes to differentiate itself from YouTube, Google Video and MySpace by offering a television-type syndication platform whereby users can post, create, record and distribute videos.

Veoh content is viewed via a downloadable player.

The site, which has content partnerships with Paramount Pictures, New Line Cinema, TNT, Bennet Media, US Weekly and United Talent Agency, claims a library of 100,000 videos across 15 categories, including 25 branded channels.

Veoh hopes to attract users and marketers who wish to disseminate content and advertising across multiple channels.

Registered users can monitor online traffic to their content in their private accounts via so-called “cross-site reporting.”

The site intends to offer video publishers revenue models such as ad-supported, paid content or both.

“Veoh's mission is to bring the next generation of television to people wherever they are — office, living room, or on the go,” said Dmitry Shapiro, CEO of Veoh.

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