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Ventura, Pax TV Create New Video Label

31 Oct, 2003 By: Erik Gruenwedel

Hoping to ratchet up forays into original programming and third-party content distribution, Ventura Distribution has entered into a home video deal with PAX TV and named Sally Adams VP of acquisitions and development.

Under the newly created PAX Home Entertainment label launching in the first quarter of 2004, Ventura will mine the cable network's catalog and seek out third-party content for TV on DVD products.

Inaugural product includes the first-season DVD release of PAX series “Doc,” starring Billy Ray Cyrus, and “Ponderosa.”

Ventura, which says it has similar deals with BET, Starz Encore, Fox and Showtime, has developed numerous TV on DVD products, including “Wiseguy,” “Queer as Folk,” “My So-Called Life,” “American Idol,” “Pok?mon,” and “Big Brother 3.”

“We created a home video distribution label in the image of their network and to expand their brand to retail,” said Chris Lynch, SVP of business development and strategic planning. “PAX came to us because they don't want to create a home video label or hire a headcount directly.”

He says the deal may also include finding third-party licensing content that is consistent with PAX's core programming values.

Adams, who was in charge of product development at direct-response TV marketer Time-Life Video, will oversee similar duties at Thousand Oaks, Calif.-based Ventura in addition to working with subsidiaries UrbanWorks, StudioWorks, Studio Latino and Ventura International. She reports to EVP Craig Sussman.

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