Ventura Needs Kids17 Jul, 2002 By: Stephanie Prange
Ventura Distribution's newly formed subsidiary, focusing on children's and family home entertainment programming, is on the hunt for product here at the show.
Industry veterans Don Gold and Greg Yulish, who worked together previously at Harvey Entertainment, head the new division as co-presidents. They also are responsible for all of Ventura's acquisition efforts, with the exception of the UrbanWorks urban entertainment subsidiary.
The new children's and family subsidiary will offer a broad range of entertainment services, including domestic and international home video sales, manufacturing, creative services, marketing and content branding.
The division will provide a “smorgasbord” of offerings supported by Ventura's existing infrastructure, Yulish said, noting Ventura already has strong connections in the retail and direct-response markets.
“Ventura is in such a strong position because of its success in other genres,” he said. The company distributes such popular exercise series as Billy Blanks' “Tae Bo” tapes and Karen Voight's programs, as well as the Benji films.
Gold said there is a “real opportunity for a solid distributor to enter the family market.”
“With the exception of a few studios, nobody puts a lot of effort into marketing into the family market,” he said.
The division expects to announce a new name and its first acquisitions in the next few weeks, he added.
Gold was most recently EVP, worldwide home entertainment, for DIC Entertainment. Prior to joining DIC, Gold was at itsy bitsy entertainment and Harvey Entertainment.
In 1991,Gold launched the multiplatinum “Thomas the Tank Engine” series for Strand Home Video and from 1994 through 1997 served as SVP of sales for Trimark.
Yulish was formerly the EVP and CFO for The Harvey Entertainment Co.