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U.S. Mobile Web Usage Second Worldwide

5 Jun, 2007 By: Kyra Kudick

The United States has increased mobile Web usage three-fold in the past year — ranking second to the United Kingdom in usage worldwide, according to statistics published June 5 by Bango, a global exchange provider for the mobile Web.

Bango, which helps companies build a mobile Web presence through services ranging from promotion and demographic tracking to billing for Web content and products, is able to provide insight into the global location of mobile users through its platform that detects users from more than 190 countries.

According to Bango data, the top five countries accessing the mobile Web in April 2007 were the United Kingdom at 27%, the United States at 21%, South Africa at 11%, India at 9% and Indonesia at 3%.

“What we are seeing through these numbers is a transformation of the Internet from something connected to the desktop to something mobile,” said Anil Malhotra, SVP of marketing at Bango. “With the advent of mobile search, that transformation is happening on a truly global scale.”

As a result of the trend, more businesses are launching mobile Web sites, and consumers can expect to see more competitively priced data plans in the United States to stimulate more mobile Web browsing, Malhotra said.

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