Universal To Dial Up Interest With Nokia19 Feb, 2002 By: Hive News
Universal Studios Consumer Products Group has signed a deal that will use images, phone ring tones and other content to promote Universal movie titles.
Under the deal with Starcut, Nokia's content aggregator for mobile movie entertainment services, Nokia mobile phone users in 23 European countries and Australia may access the service at club.nokia.com. Members will be able to download display graphics, ring tones, text messages (SMS), picture messages, multimedia messages (MMS) and mobile games related to more than 100 of Universal's top film and television titles and franchises, including The Mummy Returns, The Mummy, the Jurassic ParkBack to the Future and Dr. Seuss' How the Grinch Stole Christmas. Upcoming promotional film and television titles and access to Universal's library of film and television properties will provide Nokia users with entertainment content for mobile phones, a spokesman said.
"We will be working very closely with Starcut and Nokia to strategically introduce new mobile content to consumers as a key component of our marketing plans for upcoming films," Kevin Campbell, SVP New Media Marketing, Universal Pictures said. "The mobile marketplace is becoming an increasingly important part of our overall marketing strategy and this multi-year partnership gives us tremendous reach in the wireless world."
Club Nokia is an online community and loyalty program for Nokia phone owners, offering services in Europe, the Middle East, Africa and Asia-Pacific. The Club Nokia web and WAP services are accessible once the Nokia phone is registered with Club Nokia.
"As the content consumption paradigm changes, with entertainment services going mobile, Nokia's collaboration with Universal Studios represents new opportunities for the film and mobile phone industries alike. This collaboration will also benefit operators who will be able to offer their customers branded content," said Ilkka Raiskinen, VP of applications and services, Nokia Mobile Phones. "Through technological innovations such as multimedia messaging (MMS), the project offers users a broad range of copyright-protected content and services. As such, the agreement concords with Nokia's commitment to broaden and enrich the mobile experience through open standards."