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Universal Promotes <I>Schindler's List</I> DVD With Multimillion-Dollar Marketing Campaign

15 Jan, 2004 By: Erik Gruenwedel

Universal Studios Home Video is heavily promoting the DVD/VHS premiere March 9 of “Schindler's List,” winner of a plethora of accolades in 1994, including seven Academy Awards, highlighted by best picture and best director, Steven Spielberg.

The 196-minute $26.98 DVD ($22.95 VHS) stars Liam Neeson as Oskar Schindler, a profiteering businessman in Nazi-occupied wartime Poland whose attempt to shield a Jewish prisoner workforce from persecution and an insane Nazi warden (played by Ralph Fiennes) results in a change of conscience.

The film is also available as a $79.98 gift set that features a wide-screen version of the film, a Plexiglas-ensconced picture book “Schindler's List: Images of the Steven Spielberg Film,” by David James, movie soundtrack by composer John Williams, and limited-edition stenotype. Prebook is Jan. 20.

The DVD features the requisite bonus material with the exception that perfunctory commentary from the cast, crew, and director has been replaced with a 77-minute documentary “Voices From the List,” that features testimonies from actual Schindler survivors.

The documentary was produced by the non-profit Survivors of the Shoah Visual History Foundation, created 10 years ago by Spielberg following the filming of “Schindler's List” and the force behind “Giving Voice,” a reality-based educational video related to issues of intolerance that will be available to high schools in March.

Backed by a multimillion-dollar nationwide marketing campaign, “Schindler's List” will include an undisclosed in-store campaign, according to an USHV official.

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