Universal HD Airs Sundance Block10 Jul, 2007 By: Billy Gil
'Iconoclasts,' featuring such luminaries as Quentin Tarantino and Fiona Apple (pictured), are among the Sundnace Channel series featured on the Universal HD block.
High-definition cable channel Universal HD will now offer a weekly block of Sundance Channel programming, starting Aug. 1 at 8 p.m.
Microsoft will sponsor the block, which will feature original Sundance series “Iconoclasts,” which pairs innovators in disparate fields for discussion; the green-focused “Big Ideas for a Small Planet”; and music-performance show “Live from Abbey Road.” The block will run Wednesdays through Dec. 26.
“Sundance Channel speaks to a very educated, tech savvy audience,” said Sundance Channel president and CEO Larry Aidem. “Our viewers are early adopters of advanced technology, they are interested in HDTV and this new branded block on Universal HD will now make our key original franchises available on HDTV.”
NBC Universal cable and digital content president Jeff Gaspin said: “Universal HD viewers are the perfect fit for Sundance Channel programming. We are thrilled to be partnering with both Sundance and Microsoft on what will be a great entertainment experience for viewers.”
Universal HD launched in late 2004 and has more than 6 million subscribers. It is carried through DirectTV, Echostar, Time Warner Cable, Comcast, Cox and Mediacom, and broadcasts completely in 1080i HD.