Universal Content Goes To Internet VOD12 Aug, 2002 By: Hive News
Video-on-demand (VOD) service Intertainer and Universal Studios Pay-Per-View have signed an agreement to deliver a selection of the studio's first-run feature films over Intertainer's digital cable and Internet Protocol (IP) and VOD platforms.
The new agreement extends Intertainer's existing cable VOD deal with Universal, while also allowing for a short-term testing period for IP licensing rights to Intertainer's VOD service (www.intertainer.tv , marking the first time Universal's first-run films will be available on demand to Internet subscribers.
The agreement includes such popular Universal films as Spy Game (Robert Redford, Brad Pitt), K-PAX (Kevin Spacey, Jeff Bridges) and Mulholland Drive (directed by David Lynch), as well as rights to up to 200 library feature film titles annually. Additionally, the deal includes select Universal television product.
"Universal is committed to staying ahead of the curve as VOD becomes ubiquitous by supporting both cable and testing IP distribution of our content," said Holly Leff-Pressman, SVP, worldwide pay-per-view & video-on-demand, Universal Studios Television Distribution.
"We've always made it clear that Intertainer is platform-neutral, that our mission is to deliver entertainment on demand through whatever means available – and having breadth and depth of content on each of our platforms is certainly crucial to fulfilling that mission," said Jonathan Taplin, Intertainer CEO. "By deepening our relationship with Universal, we can wholeheartedly guarantee our cable and IP users a vast array of top-quality programming for many years to come."