Universal to Bow First NBC Product in July29 Jun, 2004 By: Erik Gruenwedel
Universal Studios Home Video July 20 (prebook now) will bow NBC television product on home video with the release of NBC News Presents: Ronald Reagan.
The DVD ($19.98) and VHS ($14.98) releases represent inaugural NBC programming distributed by Universal as a result of last fall's $3.8 billion acquisition of Vivendi Universal Entertainment by NBC parent General Electric (GE).
NBC currently distributes its home entertainment properties through a variety of third-party vendors, including Warner Bros., Lions Gate Entertainment and Artisan Home Entertainment.
Some observers expect that many of those deals could be taken over by Universal, which has a greater distribution network and could use the product to distribute in the exploding TV DVD market.
The Reagan release, hosted by Dateline NBC's Stone Phillips, outlines a biographical, entertainment and political recap of the nation's 40th president.
Bonus material includes segments on Reagan's long-time pen pal (DVD only); love letters to wife Nancy; 50th wedding anniversary; greatest speeches; day-in-the-life of President Reagan (DVD); The GE Theatre (hosted by actor Reagan) and his nationwide commemorations on the week of his death.
“Our unprecedented access to … the NBC News archives now allows [Universal] to offer consumers comprehensive, intriguing and entertaining DVDs on a range of timely and compelling topics,” said Craig Kornblau, Universal Studios Home Video president.