Unicorn Media Calls for Content10 Mar, 2008 By: Billy Gil
Unicorn Media, a Tempe, Ariz.-based Web site that will feature professional-quality music and video, has entered its pre-launch phase and issued a call for content at the South by Southwest (SXSW) festival in Austin, Texas, taking place March 9-18.
Led by founder and CEO Bill Rinehart (who was the founding CEO of streaming video site Limelight Networks), www.unicornmedia.com aims to connect artists with consumers through direct input from involved artists. Content also will undergo scrutiny from the company for quality standards.
“Other companies are only dancing around the outside of what is possible, but no one is delivering on the full potential of all this great technology that's currently available,” Rinehart said. “Unicorn Media will revolutionize the way people get electronic entertainment, and entertainers will see a much bigger share of revenue generated by their art.”