Uni Brings Out ‘Dead' for the Holidays13 Dec, 2004 By: Erik Gruenwedel
For holiday DVD shoppers in search of a title slightly below the radar, Universal Studios Home Entertainment (USHE) Dec. 21 will release Shaun of the Dead ($29.98 DVD/$23.98 VHS), an offbeat British comedy that spoofs and pays homage (in blood) to the zombie horror genre.
Hailed by critics as “funny, scary and imaginatively directed,” Shaun of the Dead will be re-released theatrically in 10 markets nationwide on street date only, as part of a grassroots effort to attract mall-bound shoppers, according to USHE spokesperson Evan Fong.
“It's certainly a great way to generate awareness on the date the DVD comes out,” Fong said. “You might as well be out where the people are.”
Directed by Edgar Wright and co-written by and starring Simon Pegg (Band of Brothers), Bill Nighy (Love Actually) and Lucy Davis (“The Office”), Shaun of the Dead revolves around a group of friends who stumble upon and refuse to take seriously an invasion of zombies at their local pub.
DVD bonus material includes outtakes and deleted scenes, casting tapes, Pegg's video diary, special effects video, make-up tests, audio and video commentary from cast and crew, and a zombie photo gallery.
The film grossed more than $13 million following its theatrical debut in September.