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Undeterred, Wal-Mart to Offer 'Brokeback'

31 Mar, 2006 By: Erik Gruenwedel

Wal-Mart, the world's largest retail chain, reiterated that it intends to release the controversial Brokeback Mountain in all stores April 4.

Plans to stock the Oscar-winning gay-cowboy love story had come under fire by the American Family Association, a Christian-based pro-family advocacy group. The Tupelo, Miss.-based organization said the movie didn't belong in Wal-Mart, which it claimed markets itself to middle America.

"It's quite obvious to anyone who shops at Wal-Mart that they're no longer the family-friendly company that they used to project in their image," AFA spokesperson Randy Sharp told Christian-based Web site AgapePress. "We've seen a downward spiral trend by [Wal-Mart] in which they are more and more becoming like the world rather than the family-friendly company we grew up with."

Wal-Mart spokesperson Jolanda Stewart said the chain recognized that a “broad segment of our customer base” wants to buy the latest titles, including Brokeback.

In a separate matter, the AFA March 28 filed a complaint with the Federal Communications Commission (FCC) that alleged the airing of profanity during a March 26 NASCAR broadcast on Fox Television.

Last month, the FCC imposed a $3.6 million fine on CBS Corp. for an alleged teenager orgy scene during an episode of crime drama “Without a Trace.” The offending scene was originally brought to the attention of the FCC by the AFA.

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