U.K.'s Choices Video Will Carry Warner Product31 Jul, 2002 By: Hive News
Warner Home Video (U.K.) Ltd., (WHV) and Home Entertainment Corporation plc (HEC) have reached a long-term agreement for the rental distribution of Warner Home Video and Icon Home Entertainment titles on VHS and DVD.
Under the terms of the deal, HEC will distribute all Warner Home Video and Icon titles throughout its Choices chain of UK outlets.
WHV's new policy enables consumers to buy or rent all newly released titles on the same day. Previously, most VHS videos were generally only available for consumers to purchase six months after being released to rental stores.
Making this announcement on behalf of HEC, Iain Muspratt said, "I spend a great deal of time in our stores and outlets, and in the last two weeks it was clear that we were not meeting our customers' needs by not stocking Training Dayfor sale or rental whereas many others serving our markets were. Warner Bros. has a long tradition as a well-respected studio and we value our partnership with them. We are glad to have resolved this situation in what we regard to be an equitable way."
Following WHV's announcement of day-and-date tiered pricing for all VHS and DVD product released in the United Kingdom, many independent retailers and chains opted not to order Training Day, which launched the new pricing strategy. HEC's Choices is the first major chain to announce they will carry the title.
Neil McEwan, Managing Director, Warner Home Video UK added, "Putting the customer first has always been our goal, and we are delighted that HEC sees our new policy as a benefit to the consumer, the industry and to them.
Choices is one of the leading video outlets in the UK and a very important and valued partner for us. It is especially gratifying that they are endorsing and supporting our new policy for expanded choice to the consumer."
HEC is an AIM listed company that distributes videos and DVDS for sale and rental through its Choices chain of stores, its Video Box Office and Choices Direct operation. There are 193 Choices outlets in the UK located in England and Wales. HEC looks forward to continuing to develop its overall business at a significant rate and the relationship with all rights owners including Warner Home Video is part of that process, company representatives said in a statement.