U.K. Global Video Ends Warner Ban25 Oct, 2002 By: Sam Andrews
LONDON -- The battle between Warner Home Video U.K. and several of Britain's biggest rental dealers over its controversial new rental trading platform saw a victory for the distributor Oct. 15 when Glasgow-based rental video chain Global Video ended its boycott of WHV product.
The 265-store Global chain, which covers Scotland and the north of England, was one of the high-profile rental retailers to boycott Warner product since July.
It now joins Choices, the 193-store rental dealer in the Midlands and south of England, which ended its boycott in August in stocking WHV titles like the recently released Ocean's Eleven. Calls to Global Video head Mac Rasul were not returned.
Warner has faced an unofficial boycott of its products since it bowed a trading platform that removes the rental-to-sellthrough video window and, at the same time, charges rental dealers a premium for the right to rent its titles on DVD and VHS.
WHV U.K. managing director Neil McEwan said of the Global decision that the distributor is “delighted that more consumers will have the opportunity to rent or buy,” adding that he hopes more retailers will soon follow Global's lead.