TVN Ups VOD, DVD Distribution25 Feb, 2008 By: Erik Gruenwedel
TVN Entertainment Corp., a video-on-demand (VOD) cable content aggregator with 8,000 hours of content, Feb. 25 said it inked a distribution deal — that includes DVD — with Popcorn Home Entertainment.
Earlier this month, Popcorn and New York-based Cablevision Systems Corp. unveiled the first-of-a-kind service that allows cable subscribers to watch new-release movies on demand (VOD) for 24 hours with the purchase of the DVD.
The DVD is shipped separately by Popcorn to the cable subscriber.
TVN, which currently distributes Saw IV (Lionsgate), Nancy Drew (Warner Home Video), We Own the Night (Sony Pictures Home Entertainment) and The Game Plan (Walt Disney Studios Home Entertainment) to cable operators, is considered integral to Popcorn upping its theatrical release slate, according to Popcorn CEO Steve Brenner.
“[They are] a trusted partner to both Hollywood studios and cable operators, which is critical as we build our service quickly and efficiently,” Brenner said.
With studios and cable operators testing the impact same-day VOD and DVD new releases have on DVD sellthrough, Popcorn is operating with a business model that allows cable operators the ability to be part of the packaged media distribution channel.
“Popcorn's service combines the immediacy and convenience of VOD with the value of DVD ownership,” said Doug Sylvester, COO of TVN.