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TV DVD2 Schedule Filling Up

8 Oct, 2004 By: Angelique Flores

Top studio executives as well as DVD producers who specialize in TV product are lining up to participate in TV DVD2, the second annual TV DVD Conference that will be held Oct. 19 at the Century Plaza Hotel and Spa in Century City, Calif.

Among the high-ranking executives slated to participate in panels are Henry McGee, president of HBO Home Video; Ron Sanders, EVP and general manager of Warner Home Video; and Peter Staddon, EVP of marketing for 20th Century Fox Home Entertainment.

Also slated to participate are a cadre of top DVD producers, including Paul Brownstein, widely hailed for his innovative work on Image Entertainment's five “Dick Van Dyke Show” season sets, and, tentatively, the producers of Columbia TriStar Home Entertainment's upcoming “Seinfeld” DVD release.

“The whole goal behind this conference — and all our other conferences, for that matter — is to provide a forum for key executives in our industry to get together and exchange ideas,” said Thomas K. Arnold, executive producer of TV DVD2 and Video Store Magazine's associate publisher and group editor.

The conference opens with a morning business session (9:30 a.m. to 10:30 a.m.) featuring exclusive research reports on the TV DVD market by Video Store Magazine market research director Judith McCourt and The DVD Release Report's Ralph Tribbey, along with third-quarter DVD numbers from DEG: The Digital Entertainment Group.

Next comes the first executive session, “TV DVD: New Channels, New Habits.” Key leaders will present an overview of market conditions and offer projections into the fourth quarter and beyond. Issues to be discussed include the broadening of the market beyond hit “tentpole” series; music rights and other clearance issues; whether the industry is facing a glut or an ever-expanding feast; and the growing use of special features.

At the luncheon, a special guest will keynote, and then the seven platinum sponsors will present upcoming product highlights.

The afternoon kicks off with the second executive session, “Classic TV: The Right Shows, the Right Campaigns.” Issues to be addressed include why some classic TV shows sell and others don't; finding bonus materials for programs that have been off the air for decades; and marketing strategies, including mixing direct response with traditional retail.

A third executive session will explore children's TV shows on DVD, while a fourth will focus on non-series, such as specials, miniseries and made-for-TV movies and documentaries.

Gord Lacey, of the Web site TVShowsOnDVD.com, will close with a producers panel on special features.

The evening ends with a cocktail party, a special performance by Tony Orlando and the presentation of the first-ever TV DVD Awards.

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