Turner: NCAA March Madness Sets Streaming Record9 Apr, 2014 By: Chris Tribbey
Games from this year’s NCAA men’s basketball tournament were live-streamed nearly 70 million times, up 42% year-over-year (from 49 million), and up 71% on mobile devices, according to Turner Sports.
Turner’s NCAA March Madness Live app netted 15 million hours of live video consumed by viewers, up 7% from 2013. By the end of the second round of this year’s tournament, overall video consumption had already surpassed all the 2013 tournament.
The April 7 national championship game between Kentucky and Connecticut generated 2 million live video streams, up 30% compared with last year’s championship game.
The app was available via the Amazon Appstore, Apple App Store, Google Play and Windows Store, and fans could watch games via live streaming on TNT, TBS and truTV’s digital platforms, as well as participating TV provider websites.
TV Everywhere usage was up 85% in live streams and 72% in hours spent viewing, and users who were logged in spent more time watching games, streaming an average of 67% more minutes than users who weren’t logged in.
The top five most-watched games across digital platforms:
• Dayton vs. Ohio State – 4,587,986
• Mercer vs. Duke – 4,177,421
• Harvard vs. Cincinnati – 2,742,532
• Kentucky vs. Connecticut – 2,008,138
• Kentucky vs. Wichita State – 1,954,273