'Transformers' Take No. 125 Oct, 2007 By: Thomas K. Arnold
It was a transformative week for the home entertainment business. Paramount Home Entertainment's DVD release of DreamWorks' Transformers rocketed to the top of the national DVD sales and rental charts the week ended Oct. 21, easily trouncing any and all competitors.
The summer theatrical blockbuster, which grossed $316.5 million in U.S. theaters, topped the Nielsen VideoScan First Alert sales chart by a long shot its first week in stores, with sales pegged by the studio at 8.3 million units — a 2007 record.
Transformers also found itself in high rental demand its first week out, debuting at No. 1 on Home Media Magazine's rental chart with estimated rental revenue of nearly $10 million.
Genius Products' Planet Terror, half of The Weinstein Co.'s “Grindhouse” double feature, debuted at No. 2 on the sales chart and No. 5 on the rental chart, with estimated earnings of $5.8 million.
Sony Pictures Home Entertainment's Surf's Up, the previous week's top seller and top renter, slipped to No. 3 on both charts, generating an additional $5.9 million in rental revenue to bring its two-week total to $14 million, or nearly 24% of its box office gross of $58.9 million.
On Home Media Magazine's rental chart, 20th Century Fox Home Entertainment's Fantastic Four: Rise of the Silver Surfer held steady at No. 2 its third week in stores, generating an additional $6 million in rental revenue to bring its total take, after 19 days, to $22.7 million.
On the high-definition disc front, Transformers was the No. 1 HD DVD seller for the week, while on the Blu-ray Disc charts, the first two “Pirates of the Caribbean” movies returned to the top spots five months after their initial release. Transformers is available in high-def on HD DVD only; the “Pirates” films are exclusively on Blu-ray.