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'Transformers' Paces Paramount to October Win

8 Nov, 2007 By: Thomas K. Arnold


Powered by the strong sales performance of DreamWorks' Transformers, Paramount Home Entertainment took the market share award for October, accounting for 20% of total DVD sales in the month, according to Nielsen sales data.

Transformers sold 8.3 million DVDs in the week after its Oct. 16 release, according to Paramount.

Next in market share for October came 20th Century Fox Home Entertainment, with a 15.5% share of the DVD sales business, followed by Warner Home Video, which together with HBO Video and New Line Home Entertainment accounted for 14.5% of the business.

Fox got the month off to a strong start with Fantastic Four: Rise of the Silver Surfer, which topped the weekly sales chart its first week in stores. The studio also realized strong sales action with season five of “Family Guy” and such titles as 28 Weeks Later and Wrong Turn 2.

The three Warner-distributed labels, meanwhile, did well with a variety of non-marquee titles, from the horror sleeper The Reaping to the final installment of “The Sopranos” episodes.

Walt Disney Studios Home Entertainment finished fourth in the October market share derby, with 13.6% of the DVD sales business, while Sony Pictures Home Entertainment and Universal Studios Home Entertainment were fifth and sixth with 10.7% and 9.1%, respectively.

Lionsgate had 4% of the October DVD sales business, according to raw Nielsen data.

Editor's note: This is the first in a series of monthly breakdowns of DVD sales based on raw Nielsen VideoScan data.

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