Trailer Park Bows Mobile Blu-ray Functionality3 Jun, 2009 By: Erik Gruenwedel
Believing the future for Blu-ray involves user access and operability, marketing company Trailer Park has created an application that converts select mobile phones into remote controls for Blu-ray players, among other features.
To facilitate easier input of information into BD Live functions, the Los Angeles-based company incorporated the keyboard function from the phones in an effort to replace the laborious toggle function found on most BD remotes, said Joel Johnston, COO with Trailer Park.
“If you have ever tried to access BD Live with a standard remote you want to pull your hair out,” he said.
He said the app, which is available for the Apple iPhone, Blackberry and T-Mobile’s Android devices for a fee, is integral to BD Live not becoming a short-lived fad. Johnston said that among the 26,000 apps available for the iPhone, most include some type of video, music or interactive content.
“BD Live is one of the outlets for that content,” Johnston said.
The COO said the company is working with director Michael Bay on BD Live elements for an unnamed fourth-quarter theatrical release.
Typically, additional content created by Trailer Park, and other companies, for studio releases is either included in the disc or placed on a studio server for access via BD Live or the Internet.
“Most people don’t know this, but if your Blu-ray player is connected to the Internet it can be connected to studio servers,” Johnston said.
Recent Blu-ray projects from Trailer Park included an online “comic book generator” for Hellboy 2; an interactive game and BD menu for Star Wars: The Clone Wars; a complete timeline chronology search engine for The X-Files: I Want to Believe, which allows viewers to search every episode of the entire nine-season TV series — and both feature films — utilizing keyword searches, characters, topics, storylines and TV show dates.
The company also developed an application for Horton Hears a Who! that allows children to interact with characters during the movie. For Young Frankenstein, it created the menus and film clips from three original “Frankenstein” films within the picture-in-picture (PIP), allowing viewers to see exact parodied sequences in the Mel Brooks’ movie. Trailer Park also unearthed color photos (the movie was filmed in black and white) of every scene from the film, showing audiences what the on-set colors really looked like (Peter Boyle’s make-up was green.)
“All the studios that we know are still very much interested in [BD Live] and are constantly looking for ideas associated with interactivity with the consumer,” Johnston said. “It’s a way for studios to stay in contact with their customers with updatable content in an entertaining way.”