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Trade Group Backs HD DVD

23 Oct, 2006 By: Erik Gruenwedel

The American Independent Media Manufacturers Association (AIMMA) Oct. 23 announced it would formally support next-generation optical-media format HD DVD over rival Blu-ray Disc.

The Bedford Hills, N.Y.-based trade group, which represents 37 non-theatrical disc replication and duplication companies, cited the economics and efficiencies of transitioning to HD DVD, including equipment costs and installation timing, compared to Blu-ray.

“Given that the HD DVD manufacturing process uses essentially the same equipment as existing DVD production, the format is far more compatible with the companies in our organization than the Blu-ray format,” said Ray Zerrusen, AIMMA president and president of member company OEM. “In a marketplace facing increasingly squeezed margins, HD DVD is the logical choice for our membership, providing a lower cost of entry and shorter ramp-up timing.”

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