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Toys 'R' Us Splits From Amazon

3 Mar, 2006 By: Jessica Wolf

Toys “R” Us March 2 won a court decision it had filed against Amazon.com in May 2004.

The verdict from the New Jersey Chancery Court severs the retailer's e-commerce relationship with the online powerhouse, which has been in effect since August 2000.

Under the terms of the agreement Toys “R” Us gave up it's company name as a Web site, with all traffic for the toysrus.com URL directing buyers to Amazon.com. In turn, the toy company was supposed to have a monopoly on toy sales at Amazon. The suit contends that was not the case.

The ruling will allow Toys “R” Us to operate its Web retail site with its company name as the URL.

“We have been preparing for [the] decision and expect to provide seamless online access for our customers to the world's greatest toy store at www.toysrus.com,” said John Sullivan, SVP of Toysrus.com. “Tighter integration of our online business with will enhance customer service by creating a more unified web and retail shopping experience.”

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