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Toys ‘R' Us and Loews Partner on E.T. Promo

19 Mar, 2002 By: Hive News


Loews Cineplex and Toys "R" Us will celebrate the 20th anniversary re-release of Steven Spielberg's classic film, E.T. the Extra-Terrestrial, debuting in theaters Friday, with a chance to win $1 million.

Starting Friday, movie patrons can pick up a "Scan and Win" game piece when they purchase their movie ticket at Loews Theatres, exclusively playing E.T., while supplies last. The game pieces are also available through selected Toys "R" Us and Kids "R" Us advertising circulars. Game pieces can be brought to any U.S Toys "R" Us or Kids "R" Us location for a chance to win a grand prize of $1 million. Other prizes include a $50,000 college contribution to a Upromise account, a 2003 Toyota Sienna XLE, trips to Universal Studios, Loews movie passes, shopping sprees at Toysrus.com and Toys "R" Us gift cards.

"Our partnership with Toys "R" Us is a perfect marriage as we celebrate the return of E.T. the Extra-Terrestrial, to the big screen," said Loews VP of marketing John McCauley. "As Toys "R" Us is committed to fulfilling a child's every fantasy, we at Loews are dedicated to providing the ultimate movie-going experience for our customers."

"Our sweepstakes in celebration of E.T. the Extra-Terrestrial is exciting," said Warren Kornblum, chief marketing officer of Toys "R" Us Inc. "Offering these over-the-top prizes to E.T. fans is a fun way to celebrate the 20th anniversary of a classic movie."

In celebration of the 20th anniversary of Spielberg's classic, Universal Pictures and Amblin Entertainment will re-release E.T. the Extra-Terrestrial in a new version along with never-before-seen footage, state-of-the-art computer-generated enhancements and a digitally-remixed soundtrack.

With the power of a fable and the soul of a fairy tale, E.T. is the story of the special friendship that develops between a lonely boy and a wise, benevolent visitor from another planet who gets lost on Earth. As the boy attempts to help his extra-terrestrial companion contact his home planet, the two must elude scientists and government agents determined to apprehend the alien for their own purposes ... which results in an adventure greater than anything either of them could have imagined.

Created from a screenplay by Melissa Mathison and produced by Spielberg and Kathleen Kennedy, E.T. co-stars Dee Wallace Stone, Peter Coyote, Drew Barrymore, Henry Thomas and Robert MacNaughton.

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