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Toshiba Reaffirms HD Market Lead

6 Sep, 2007 By: Erik Gruenwedel

The format war in the media continues unabated as Toshiba Corp., citing July data from The NPD Group, said its line of HD DVD players held a 55% market share, compared to 42% for combined Blu-ray Disc standalone players from Sony, Pioneer, Samsung, Sharp and Panasonic, among others.

Dual-format players, according to Toshiba, hold about 3% market share.

The data does not include sales of Sony's PlayStation 3 game system that features a Blu-ray drive.

“While the competition may claim leadership based on one month of data, Toshiba has had continued sales leadership in every month since the original HD DVD players launched 17 months ago,” said a Toshiba spokesperson.

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