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Toshiba Backs Hardware Standard

24 Apr, 2002 By: Hive News

Toshiba Corp. came out in support of cooperative efforts to create hardware-based digital copy protection standards today, saying such standards “assure the integrity of digital entertainment content while bringing it to the widest possible audience.”

“Toshiba Corporation applauds the recent AOL Time Warner-Intel Corporation `Joint Statement of Principles,' and wishes to express its support for multi-industry cooperation in addressing the issues surrounding the distribution, protection and consumption of digital entertainment content,” said the statement from Hisashi Yamada, chief fellow of technology and technology executive of Toshiba's Digital Media Network Company and leader of Toshiba's copy protection project. “Toshiba has a long history of actively cooperating with AOL Time Warner and Intel Corp., as well as other companies, in the development and introduction of technologies for the protection of digital entertainment content, while simultaneously promoting rules for the use of these technologies that respect the rights and expectations of consumers.”

The comments came as representatives from a variety of hardware makers convened in Tokyo to discuss video technology standards.

Citing protection systems including Content Scramble System (CSS), Content Protection for Prerecorded Media (CPPM), Digital Transmission Content Protection (DTCP) and Content Protection for Recordable Media (CPRM), Yamada noted that Toshiba and other hardware makers are accustomed to incorporating copy protection technology in their products.

“Because challenges in the field of copy protection often involve the various interests of a wide spectrum of entities in different industries, Toshiba considers multi-industry discussions to be the most effective means by which feasible models for copy protection will be achieved, together with some degree of participation and support by appropriate public authorities for enforcing such models,” said the statement. “Toshiba looks forward to continuing to participate in these discussions, and to the opportunities for success for many companies in a wide variety of business models, as well as the enjoyment by consumers of exciting digital entertainment content and consumer-friendly devices.”

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