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TiVo To Go Portable

22 Nov, 2005 By: Erik Gruenwedel

Digital video recording (DVR) pioneer TiVo will soon allow subscribers to its TiVoToGo service the option to transfer recorded TV programming to an Apple iPod or Sony PlayStation Portable video game device.

The enhancement, which requires recorded TV content first be downloaded from the TiVo set-top box to a PC, would allow subscribers to automatically record and download selected programming, albeit slowly, to a portable device.

The transfer of one-hour of recorded programming from the set-top box to a portable media device, which requires some additional software, would reportedly take two hours.

The announcement comes as studios, TV networks and electronics manufacturers scurry to repurpose content and generate ancillary revenue via portable media devices.

Last week, 20th Century Fox agreed to make available for the first time selected films to Movielink, the Internet broadband-based download service jointly owned by the major studios. Also, America Online and Verizon Wireless separately announced plans to begin offering select Warner Bros. television and ABC TV programming, respectively.

“The increasing popularity of mobile devices for viewing video … demonstrate[s] the enormous consumer demand for entertainment on the go,” said Tom Rogers, CEO of TiVo. “By enhancing our TiVoToGo feature, we're making it easy for consumers to enjoy the TV shows they want to watch right from their iPod or PSP — whenever and wherever they want.”

TiVo said it has included requisite “watermark” anti-piracy measures in the service and plans to offer it to its general 1.3 million Series2 subscriber base by the first quarter. Just in time as recent studies suggest that TiVo may be the brand most associated with the DVR, but increasing numbers of consumers appear to be drawn to generic (and less expensive) DVR devices offered by cable companies.

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