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TiVo Signs Licensing Agreement With Sony

18 Oct, 2001 By: Hive News

San Jose, Ca.-based TiVo Inc. announced Thursday that they have signed a licensing agreement with Sony Corporation.

The agreement gives Sony access to the TiVo personal digital recording technology, including recently patented hardware and software designs.

Through the agreement, Sony will license TiVo technology, allowing the company to incorporate the TiVo personal digital recording technology in various consumer electronics products, such as digital network recorders.

"This new licensing agreement with Sony, the world's premier consumerelectronics brand, reaffirms our long-term relationship and further validatesTiVo's intellectual property," said Mike Ramsay, TiVo president and c.e.o. "Webelieve this is an important step towards the proliferation of the TiVotechnology and service and will result in exciting products for consumersaround the world.

"Further, this agreement forms the cornerstone of ourstrategy to license technology to consumer electronics companies and service providers for the purpose of creating an open standards platform for digitalvideo recorders (DVRs)," Ramsey said.

"The agreement will enable TiVo to place its service onSony digital recording devices thereby creating a broader market for the TiVoservice and the growth of the TiVo subscriber base," Ramsey added.

TiVo and Sony previously entered into an relationship in September 1999. That ongoing relationship has resulted in the development of Sony digital network recorders with TiVo service. Sony Electronics Inc., the U.S. electronics operating company, began marketing digital network recorders with the TiVo service in the summer of 2000 and began distributing Sony DirecTV receivers with integrated TiVo service last November. Sony is also an investor in TiVo Inc.

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