TiVo Scores Exclusive <I>Two Towers, Schmidt</I> Content11 Dec, 2002 By: Hive News
TiVo will offer two exclusive showcases this month using exclusive content from New Line Cinema and its productions The Lord of the Rings: The Two Towers and About Schmidt.
TiVo got special access to the cast and crew from each film and got firsthand accounts of what went into making the films. Only TiVo viewers will have access to the resulting content.
"TiVo showcases allow us to create buzz and communicate with entertainment enthusiasts in a way that's fun, entertaining, and impactful," said David Spiegelman, SVP marketing and sales, New Line Cinema. "The Austin Powers showcase proved to us that TiVo could become a valuable part of the marketing and promotion for some of our most important films."
New Line has used TiVo's showcase capabilities before in an “advertainment” strategy for Austin Powers in Goldmember and received the highest viewership of any of TiVo's advertainment offerings. Two-thirds of TiVo viewers watched the Austin Powers Showcase during the two-week campaigna and viewers of that showcase spent an average of six minutes interacting with the promotional videos stored on the TiVo hard drive. The showcase included a personal message to viewers from Austin Powers star Mike Myers.