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TiVo Partners With Cox Cable

24 Aug, 2006 By: Erik Gruenwedel

Digital video recording pioneer TiVo Inc. has entered into an agreement with digital cable provider Cox Communications. The deal allows Cox subscribers to employ TiVo's services, including Season Pass, WishList and KidZone, without switching to DVR set-top boxes.

As cable providers increasingly offer DVR units at lower margins, TiVo has aggressively sought to market its visible brand through software — not hardware — to establish greater market share among cable and satellite TV providers.

Alviso, Calif.-based TiVo, which recently received a favorable ruling in its patent infringement suite against EchoStar Communications, reports second-quarter fiscal year 2007 results Aug. 30.

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