TiVo Bows Broadband Programming7 Jun, 2006 By: Erik Gruenwedel
Digital video recording pioneer TiVo Inc. Wednesday announced the launch of a video service that would deliver exclusive broadband programming on television to 400,000 TiVo subscribers.
The ad-supported content is accessed for free via the showcase area on TiVo Central, the main menu of the TiVo service.
Beginning June 8, TiVoCast will broadcast “Finals Showcase,” a video highlight package designed to coincide with the start of the NBA Finals between the Dallas Mavericks and the Miami Heat. The programming is part of new agreements TiVo announced with the National Basketball Association (NBA) and the Women's National Basketball Association (WNBA).
“Television is still the preferred platform for watching video,” said Tara Maitra, VP and GM of programming. “”The TiVoCast serice provides niche networks and broadband content suppliers, for which the economics of TV distribution might not make sense, a way to connect with audiences in the living room.”
Other signed content features news analysis, movie, and technology product reviews from The New York Times; 18-to-34-year-old male fare from Heavy.com; How-to advice, beauty, parenting, fashion and home and food and relationships from iVillage.com; Action sports from Union on Demand; CNET; H2O; and Rocketboom, among others.
“We are always looking for new opportunities to bring The Time's journalism to our readers,” said Nicholas Ascheim, senior product manager, NYTimes.com.